Will Marketing salaries decline as women succeed?
Women marketers should be careful what they wish for...
This US article suggests that when women come to dominate an industry sector, they actually tend to have a deflationary affect on salaries across the board...
The phenomenon is clear in the HR industry...and may account for a 20% drop in real pay over the last 15 years...
The article also highlights an interesting sociological phenomenon....
Men with children will be more likely to get a job and more likely to be paid a high salary, than single men.
Seen as more reliable, preumably...
Who does worst, applying for exactly the same jobs? Mothers of course....
Seen as less committed...
One final piece of evidence of a continuing discrimination against assertive women. A recent Carnegie Mellon study shows that women who try to negotiate a higher salary will be less likely to be offered a job, than men who do so...which further accelerating the downward pay spiral...
For female marketers, acheiving success is not enough. Achieving fair reward for that success is a separate,. and difficult challenge...
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