First 100 days

The quantitative findings that underpinned the First 100 Days research reveal an optimistic and enthusiastic generation of female marketers...building effective teams through empathy and communications skills.

They're team-sensitive: 64 per cent of male marketers concentrate on ‘getting the team right’ compared to 76 per cent of their female counterparts who focus on team management as a priority

They're empathetic: 68 per cent of male respondents believe they can successfully translate customer needs into business targets. 88 per cent of female marketing directors are confident and more optimistic about communicating customer needs.

They take responsibility: 48 per cent of male respondents blame unrealistic targets set by the CEO as the main cause of marketing failure, compared to just 36 per cent of female marketers showing that women are less likely to pass blame if plans go wrong

They're proud to be in marketing: 54 per cent of male respondents feel that the marketing function is highly regarded in business sectors outside FMCG compared to 84 per cent of female marketing directors who are more optimistic about the perception of marketing

They're positive about skill levels: A quarter of male marketers think today’s marketers do not have the skills of their predecessors. Only four percent of women felt the same way, showing more faith in the current generation of marketers