Share Your F100D Experiences!
One of the most valuable elements of the First 100 Days report is the honest testimony of senior marketers.
Please do share your best and worst First 100 Day experiences with other marketers by commenting below. Just click 'comments'
Editor
Comments
I worked at every detail of our market condition in GRANULAR detail.
I had to show I wanted my standards understood and accepted.
Posted by: Chris | January 20, 2006 5:42 PM
I had a huge budget, so I brought in the best advertising training organisation I could.
Posted by: Anon | January 20, 2006 5:46 PM
Pre-planning is fine, but I once found myself found myself running two marketing departments, as there were issues to sort at my new job, even before I left my old one.
Posted by: Jonathan | January 21, 2006 9:35 AM
Use your network. In B2B, your quickest win is to broker some substantive business development opportunities...
Get some new balls rolling...to buy some time.
Posted by: Anon | January 21, 2006 9:39 AM
As a young pup marketing manager, rather than a director, I found the quickest win was to lean on my own area of specialism.
Retrained the organisation in communications...
Reviewed, but ultimately did not change the PR agency...
And ensured the CEO's vision was well understood...and articulated...in public forums...not just inside the company...
Posted by: Editor | January 21, 2006 9:48 AM
In my first 100 days, I wanted to do a small number of things really well.
Divide the 100 days by 3 and create targets accordingly.
Posted by: TS | January 23, 2006 11:27 AM
Worst? - appointed as the HR Director of a large German manufacturing site and finding that my language skills were not up to handling negotiations with the local Works Council. Had to learn VERY fast!
Best? - end of the first month, bidding for a chance to reshape the whole range of training and development activities across the North Africa / Middle East region and being told to "just get on with it". Great fun!
Posted by: David Thomas | January 25, 2006 8:52 PM