Never underestimate the agencies
James MacAonghus offers a robust and justified defense of WPP CEO Sir Martin Sorrell's recent IAB speech, here.
Some weblogs had taken a rather naive interpretation, of the 'old media is dead; long live new media' variety.
James's 'Aqute Research' commentary a more considered view. The major agency groups have their finger firmly on the pulse of the telecomm's/media convergence and mass media atomisation issues.
But the pace of this change is difficult to predict...
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