Marketing Directors must makes friends with procurement...
Maconomy, the time-recording people, are heavily pushing their 'live' project reporting system at the moment...in a drive to make UK agencies more client-accountable.
According to research they did with Loudhouse...the Procurement department has become a significant factor in 30 per cent of US agency repitches...and the level is already at 11 per cent in the UK.
Meanwhile, a change of is a factor in 44% of UK repitches...and just 14 per cent of US ones...where personality-based decisions are giving way to rational, financial ones
The US is now treating marketing procurement as a serious value-based decision..and .the UK cannot afford to lag...
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