First 100 days

Good to see the on-line and off-line worlds picking up of the First 100 Days idea...
Brand Republic reran a piece that appeared in Marketing magazine.

In Marketing Week, Alan Mitchell said:

"It's not surprising that separate research in the UK by Oxford Strategic Marketing and executive search specialist Hunter Miller finds that 60 per cent of marketers discover that the realities of their new job are very different to the initial descriptions. There are a lot of subtle and probing questions that need to be asked.

And what about our own answers? What should we promise to achieve in that first 100 days? Most of the advice from blue-chip marketers is not to rush at it like a bull at a gate, in a vain attempt to change the world, but to spend the early days listening, learning and adapting - to build the internal network and win internal allies (see www.first100days.co.uk)."

Referring to the First 100 Days roadmap, Mitchell comments:

"We can't avoid organisational jigsaw pieces changing shape and creating friction. It's how progress happens. But we can build a better, common understanding of exactly what is going on. Slowly, it seems, we are developing some tools that can help us do so."

Marketing Week's wider analysis is available over at mad.co.uk.