How long can you hold out?
Brand Autopsy, part of the Corante network carries a nice synopsis of the well-publicised Spencer Stuart research into CMO tenure...
With CMOs lasting just 22 months on average...their analysis strongly advocates an extended period of assessment - of 60-90 days -for CMOs who wish to stick in the role for the long haul.
The only downside, of ignoring the quick wins itch for this long...is that only leaves 10-40 days to actually make an impact...
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