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January 5, 2006

'First 100 Day' Research Launched

The First 100 Days research report commissioned by Oxford Strategic Marketing and Hunter-Miller. is now available for download - HERE.

The research distills the insights of the UK’s leading marketers and provides the do’s and don’ts of how to be successful in the first 100 days of a new job based on 8 critical success factors.

Our research reaffirms the challenge laid down by Marketing Society Chairman, Hugh Birkitt to develop a marketing profession that is 'fit for CEO purpose', as well as fit for customer-purpose.

We hope this report, the model that it precipitates, and the debate that ensues here will be a really useful resource for marketers.