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Hit the ground flying

There is no doubt that in general most of the successful marketers and general managers that we have worked with, hit the ground running on Day One.

To do this successfully you should:

  • switch allegiance as soon as you resign. Start to think of yourself as an employee of the new organisation well before you arrive – indeed many need to feel this transference before resigning in order to know that the choice of role is correct
  • attend key meetings at your new organisation three to four months before you start the role!
  • make sure you look at their products, stores, branches and that of their competitors. Experience being a customer – immerse yourself
  • talk with people who currently work in the organisation – start networking
  • we even know of some extraordinarily successful people who start running the company/doing their job before they even get there...