David Cameron's F100D
Marketers everywhere, prepare to sit back and admire.
If politicians know anything, they know how to orchestrate perceived consensus around a vision - especially with Good Business's Steve Hilton in close attendance.
Just watch the 'Cameroons' building a groundswell of belief and public acceptance around the new conservative leader...
Setting out core values. Listening to critical stakeholders. Building a new front-bench of young accolytes. And trying his damndest to overcome public scepticism around the political psyche.
Consensual PMQs? Ditching the legacy of Thatcher? Whatever next?
Editor
