First 100 days

One of the most challenging aspects of being a marketing director is the sheer pace of change...

Yesterday, multi-mllion dollar budgets were required to make and distribute ads.

Today's google's inexorable effort to replace search-based advertising with attention-based advertising...means I can put this Honda ad online in seconds...

Or even better...create my own ad...and upload it HERE.

While you cannot expect to be an expert in every emerging technology, it's critical to know people who are...
You may just be able to decimate your budget...

Posted by Editor at 4:19 PM | Permalink

Maconomy, the time-recording people, are heavily pushing their 'live' project reporting system at the moment...in a drive to make UK agencies more client-accountable.

According to research they did with Loudhouse...the Procurement department has become a significant factor in 30 per cent of US agency repitches...and the level is already at 11 per cent in the UK.

Meanwhile, a change of is a factor in 44% of UK repitches...and just 14 per cent of US ones...where personality-based decisions are giving way to rational, financial ones

The US is now treating marketing procurement as a serious value-based decision..and .the UK cannot afford to lag...

Posted by Editor at 9:51 AM | Permalink